Agency planning

How software agencies can forecast resource demand.

Convert likely client work into a dated view of roles, skills, and capacity before delivery pressure becomes urgent.

Demand sources

Forecast confirmed work and likely work separately.

Signed projects, retained capacity, proposals, renewals, and expected support all affect the same people. Give each demand source a confidence level and an earliest realistic start instead of merging everything into one optimistic total.

Shape the demand

Forecast roles and skills before individual names.

  • ✓Break work into meaningful delivery periods.
  • ✓Estimate demand by role, skill, and hours or FTE.
  • ✓Add a probability or scenario for unconfirmed work.
  • ✓Identify work that must use a specific person.
  • ✓Compare each period with usable supply.
Lead time

Turn gaps into decisions early.

Short, specific gap

Consider a contractor, partner, targeted reassignment, or schedule change.

Persistent capability gap

Build a hiring or development case using the repeated demand signal.

Likely capacity surplus

Adjust sales timing, bring internal work forward, or reduce external capacity commitments.

Weekly review

Update probability, timing, and scope together.

Sales and delivery should review what moved, what became more certain, and what capacity action is now required. Keep the prior forecast so the organization can learn where assumptions were weak.